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Start a newsletter. Sharing your knowledge on consistently can provide your contacts with useful information and marks you out as an 'expert' inside your field. Buy their permission first, before adding them towards mailing opt-in list.

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Greet the other person & ask what business they're in about. Yes, you can add the social chit chat of "I'm looking toward the speaker, or this is usually a great source." Remember though that networking is an element of advertising you will there be.